Each month we talk to hundreds of SaaS salespeople across multiple roles, companies and regions to keep a pulse on the changing nature of sales. To kick off the New Year we spoke to 122 people across 95 companies (me and Neil have been quite busy this month!), and the…

Instead of using ChatGPT to whizz up a fancy personalised opening line, we’re using the latest machine learning to speed up research, increase the number of qualified meetings and shorten sales cycles. ChatGPT has been making heaps of noise — rightly so — on how to conduct sales more effectively: …

Sales is hard. We’ve been doing it (across multiple pivots) since we launched out of Antler in 2021. Our philosophy has been to sell first, build later, so that we don’t waste time building something nobody will buy. Over this time, there were a few things about sales that really…

Sales is hard. We’ve been doing it (across multiple pivots) since we launched out of Antler in 2021. Our philosophy has been to sell first, build later, so that we don’t waste time building something nobody will buy. Over this time, there were a few things about sales that really…